Press Release
CALMING FORMULAS FOR CHALLENGING TIMES
FOR IMMEDIATE RELEASE
New York, NY – October, 2020 – In the wake of the Coronavirus pandemic, we created our first product ever to address insomnia and anxiety, while still focused on our mind/body beauty vision.
In a world that is changing so quickly, with anxiety at the forefront of everyone’s mind, we wanted to make a radical change in how we presented topical skincare products. Sleep is one of the most important assets available to keep us healthy and balanced. It’s part of our beauty from the inside out mindset. Good sleep improves immunity, regulates our circadian rhythm and adds to the skin’s moisture levels.
The first product in our new line is the Calm Mag+ Oil. Magnesium is a necessary mineral for health and wellness, and because it can be difficult to consume adequate levels through the diet we have developed a transdermal application that offers you an alternative to internal supplements that can sometimes cause digestive upset.
Our innovative blend of magnesium chloride, St. John’s wort, arnica extract and lavender, boosts magnesium levels while offering a calming aspect to sore muscles and stressed out nervous systems. It is best used each night before bed, massaged into sore muscles, chest and wherever your body feels tense.
Over the next few months we will be launching an entire line of new products. We hope you enjoy them as we shift our mindset to include a more holistic approach to your beauty rituals. Less is more and quality is of the utmost importance, so we choose ingredients not only for their topical excellence but also for their ability to invoke calm and bring comfort in times of crisis.
Founded by Laura Kauffmann and Beth Hooper, licensed acupuncturists, Chinese herbalists, registered yoga teachers and mothers raising daughters, She Mind Body Beauty has come to mean more than just skincare. Drawing upon the wisdom of ancient physicians and modern teachers, She has come to represent who we are as healers and seekers of wellness and it aligns with our desire to move beyond skincare as we expand the brand to include our own unique philosophies on beauty, health and long term wellness. There is more to come on this journey and we invite you to join us on this new adventure.